Kartiera online wallet solution, website and branding

Branding and web development to promote a global payment solution on the world stage

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The Challenge

Kartiera is an online wallet and prepaid Mastercard® solution for individuals and for businesses wanting to build their own global payment solutions for their members, customers, suppliers and staff.

We were asked to develop a brand and website which could compete on a world stage and project the requisite corporate presence. Kartiera also wanted the ability to manage their website via a flexible CMS which needed to be user-friendly for their staff. The site also had a requirement to be built on a system that would allow for customisation at a later date.

What we did

Through a multi-stage development process, we conceived and refined a number of options for the client to consider. The chosen graphic evokes a sense of convergence with a strong element centrally positioned. Given their, by definition, geographically diverse target market, Kartiera very much wanted to indicate a sense of complete coverage, single solution.

Developing the brand application further, we were tasked with designing and developing the Kartiera web site and applying the marque to a suite of credit cards, corporate literature and promotional collateral.

We opted to build the website in our preferred CMS platform - Concrete5. This Content Management System is written on top of the Laravel PHP framework - meaning it offers plenty of scope for customisation, which is exactly what the team at Kartiera needed. Concrete5 also allows for inline editing and uses a 'drag and drop' system. This means that editing and building pages is simple and intuitively practical, allowing the staff at Kartiera to quickly pick up the basics of managing content on their new site.