A unique user experience essential for new personalised gift shop

3P Direct approached Absolute after an extensive, national search for Magento developers who have previously integrated with DirectSmile drew a blank. DirectSmile is a marketing automation solution that not only provides photo-realistic personalised preview images but also generates the print-ready artwork for each order.

They also wanted a partner who could extend Magento to create something that could help the user understand the concept of the website as well as assist them in finding the perfect gift. And, improve administration by integrating successful orders and artwork directly with third-party suppliers - taking into account their individual shipping requirements - for a true web-to-print solution.

Following extensive user experience planning workshops and our full design process, we delivered a shopping experience that is unique to GiftPup.

A Director at 3P Direct said “We can now at last advertise in confidence next to market leaders such as PhotoBox and Not On The High Street knowing that we have a site that can hold its own both in terms of design and functionality.“

To learn more about GiftPup view our case study or visit the site www.giftpup.com . To find out more about personalisation, third-party integrations or Magento as an ecommerce platform please get in touch or call 0115 953 4800.